if any of the following triggers your fight or flight response, spikes your blood pressure, or motivates you to text your therapist…

  • These words: Changemaker, Revolutionary, or Disruptive.

  • Fake Zoom backgrounds. You are not at a tropical resort in the Maldives. You’re in your living room.

  • When Siri autocorrects to ducking.

  • Receiving these emails from a client: “Did you see this?” What’s the ROI?” "Why aren’t we in this story?” “We would really love to be featured in The New York Times.”

  • Legal. That’s it.

  • Low-resolution images.

  • Anyone who thinks: working in PR/media is glamorous.

  • Paywalls.

  • This email: “I just wanted to bump this to the top of your inbox.”

  • HARO.

  • DMs saying: “Can I pick your brain?”

…then you’re in the right place.

about us:

THE FOUNDER

beth booker

What happens when a publicist with over a decade of experience needs a creative project? She comes up with an idea to create merch that's comfortable, cheeky, and relatable AF.

Beth Booker, founder of Gracie PR, named one of the Top 100 PR Pros in 2023 and a public perception expert, has over a decade of experience in public relations.

She created the press-focused lifestyle brand Press Kit with the aim for it to be for publicists, the media pros we love, and every corporate girlie who has uttered the words "for f"cks sake" after a meeting that could have been an email.

THE BIZ SIDE

gracie pr

Gracie PR is a Naples, FL-based boutique lifestyle public relations company that, by choice, exclusively works with brands, businesses, and founders with whom they feel an innate connection.

They're not into packed rosters, mass-email blasts, newswires as a strategy, and keeping their clients in the dark. Their ethos is to support each client in a personalized, intentional, and authentic approach and merge creative storytelling, targeted media placements, and strategic partnerships to connect brands with their direct audience in an organic way that brings them the tremendous attention they deserve.

They are also the brains behind the operation that is Press Kit.

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